环境因素对体育彩民购彩健康的影响研究  

The Influence of Environmental Factors on Sports Lottery Purchase Health

作　　者：汪逸博 李改[2] 胡月[3] 王斌[2] Wang Yibo;Li Gai;Hu Yue;Wang Bin(Nanjing University of Science and Technology,Nanjing Jiangsu 210000)

机构地区：[1]南京理工大学,江苏南京210000 [2]华中师范大学,湖北武汉430000 [3]天津体育学院,天津300000

出　　处：《安徽体育科技》2020年第5期4-8,共5页Journal of Anhui Sports Science

基　　金：国家社科一般项目,项目编号:14BTY008。

摘　　要：借助《体育彩民购彩心理与行为问卷调查》对我国9个省27个市3785名体育彩民进行了问卷调查,并以问卷数据为基础研究环境因素对体育彩民购彩健康产生的影响。数据分析结果表明:地区因素、家人态度、同伴态度、宣传因素这4个因素对体育彩民购彩健康有显著影响。基于此,尝试性地对体育彩民健康购彩行为及相关机构提出针对性建议,旨在促进我国体育彩票事业的稳定健康发展,切实维护彩民利益。With the questionnaire survey of "sports lottery psychology and behavior", this paper conducted a questionnaire survey on 3785 sports lottery players in 27 cities in 9 provinces of China. Based on the data of the questionnaire, the effect of environmental factors on sports lottery purchase was studied. The data analysis results show that the four factors, regional factors, family attitudes, peer attitudes, and propaganda factors, have a significant impact on sports lottery purchase health. Based on this, the article tries to make targeted recommendations for the health of sports lottery and related institutions, with the aim of promoting the stable and healthy development of China’s sports lottery cause and effectively protecting the interests of lottery players.

关 键 词：购彩健康 体育彩民 环境因素 影响研究 

分 类 号：G80-05[文化科学—运动人体科学]