高校用户对图书馆资源荐购使用意愿的影响因素研究  

Research on the influencing factors of the willingness to recommend and purchase resources in the University Library

作　　者：张钟月 向菲[1] ZHANG Zhong-yue;XIANG Fei(Medical and Health Management School,Tongji Medical College,Wuhan 430030,China)

机构地区：[1]华中科技大学同济医学院医药卫生管理学院,湖北武汉430030

出　　处：《图书馆研究》2020年第5期44-51,共8页Library Research

摘　　要：为了更好地服务用户,促进资源荐购在高校图书馆的服务效率和使用率,通过感知价值理论、UTAUT模型构建使用意愿的影响因素概念模型,以华中科技大学在校生为对象,采用问卷调查的方式获取到220份有效样本数据,用SPSS进行数据分析、Amos进行模型检验,从而得出荐购使用意愿的影响情况。结果表明,除去社会影响和服务质量两个假设变量外,绩效期望、努力期望、感知价值对使用意愿均有显著的正向影响,荐购原则对使用意愿有显著的负向影响。In order to better serve users and promote the service efficiency and utilization rate of Resource Recommendation in university libraries,based on the theory of perceived value and UTAUT model,this paper constructs a conceptual model of influencing factors of willingness to use.Taking the students in Huazhong university of science and technology as the objects,220 valid sample data are obtained by questionnaire survey.SPSS is used to analyze the data and Amos is used to test the model,so as to obtain the influence of willingness to use.Besides the two hypothetical variables of social impact and service quality,performance expectation,effort expectation and perceived value all have positive effects on use intention,and recommendation principle has negative effects on use intention.

关 键 词：荐购 高校图书馆 使用意愿 

分 类 号：G250.4[文化科学—图书馆学]