基于KMRW声誉模型的虚拟学术社区科研合作研究  

Research on Research Cooperation of Virtual Academic Community Based on KMRW Reputation Model

作　　者：郭洋[1] 谭春辉[1] 王仪雯 Guo Yang;Tan Chunhui;Wang Yiwen(School of Information Management,Central China Normal University,Wuhan 430079,China)

机构地区：[1]华中师范大学信息管理学院,湖北武汉430079

出　　处：《现代情报》2020年第12期55-63,共9页Journal of Modern Information

基　　金：国家社会科学基金一般项目“虚拟学术社区中科研人员合作机制研究”(项目编号:18BTQ081)。

摘　　要：[目的/意义]虚拟学术社区开始成为科研合作的重要平台,本文通过对虚拟学术社区科研合作行为的博弈分析,有利于维系与推动虚拟学术社区科研合作关系的形成。[方法/过程]基于理性人假设,从虚拟学术社区科研合作团体和科研合作个体两个主体出发,构建KMRW声誉模型分析虚拟学术社区中科研合作策略选择与稳定性,并引入贴现因子、激励因子、惩罚因子,进一步对科研合作进行分析。[结果/结论]研究表明:虚拟学术社区科研合作中,声誉会对科研合作个体的行为产生明显影响,而贴现因子、激励因子和惩罚因子的存在使得科研合作个体的声誉价值增加,促使形成的虚拟科研合作团体达到均衡状态,并据此提出促进虚拟学术社区科研合作的相关策略。[Purpose/Significance]Virtual academic community has become an important platform for scientific research cooperation,but virtual scientific research cooperation groups are unstable.As stakeholders,all participants in scientific research cooperation expect to maximize their own interests,and there is a game relationship with virtual scientific research cooperation groups.The game analysis of scientific research cooperation behaviors in virtual academic communities is conducive to maintaining and promoting the formation of scientific research cooperation relationships in virtual academic communities.[Method/Process]Based on the hypothesis of rational person,this paper constructed KMRW reputation model to analyze the strategy choice and stability of research cooperation in virtual academic community,and introduced discount factor,incentive factor and punishment factor to further analyze the research cooperation.[Result/Conclusion]The research showed that in the research cooperation of virtual academic community,reputation would have a significant impact on the behavior of research cooperation individuals,while the existence of discount factors,incentive factors and punishment factors would increase the reputation value of research cooperation individuals,and promote the formation of virtual research cooperation groups to reach a balanced state,and accordingly put forward relevant strategies to promote the research cooperation of virtual academic community.

关 键 词：虚拟学术社区 KMRW声誉模型 科研合作 博弈分析 

分 类 号：G203[文化科学—传播学]