基于收益管理思想的铁路货运经营管理  

Management Control of Railway Freight Based on Revenue Management

作　　者：黄鑫 HUANG Xin(Freight Transport Department,China State Railway Group Co.,Ltd,Beijing 100036,China)

机构地区：[1]中国国家铁路集团有限公司货运部,北京100036

出　　处：《综合运输》2020年第11期87-90,110,共5页China Transportation Review

基　　金：中国铁路总公司科技研究开发计划重点课题“铁路市场化经营技术研究——收益管理在铁路货运价格管理中的应用研究”(2017Z002-D)。

摘　　要：近年来,国家对铁路货运价格逐步放松管制,铁路运输企业拥有了更多定价自主权,但也面临了更大的价格管理风险,因此亟需运用科学的管理方法来指导市场化条件下铁路货运经营管理工作的开展。本文提出将收益管理应用于我国铁路货运经营管理的观点,分析了收益管理运用于铁路货运经营管理的适应性,设计了铁路货运收益管理流程框架,提出切合铁路货运市场化改革环境下的市场细分原则、动态定价方案、运力分配措施,为铁路运输企业经营管理工作提供改革思路和方法参考。In recent years,the state gradually deregulates the price of railway freight.Railway transport enterprises have more autonomy in pricing,but also face greater risk in price management.Therefore,a set of scientific management methods are needed to guide the operation and management of railway freight under market-oriented conditions.In this paper,a point of view to apply revenue management in railway freight is proposed and its adaptability to railway freight transportation management in our country is analyzed.Then,a framework of railway freight revenue management was designed,and methods of market segmentation,dynamic pricing and capacity allocation are put forward according to the situation of railway freight transportation.The results of this study can provide reform ideas and reference methods for the railway transportation enterprise.

关 键 词：收益管理 铁路货运 企业经营 货运经营 铁路企业管理 

分 类 号：F532[经济管理—产业经济]