基于OBE理念的高职院校市场调研课程教学改革研究  

Research on Teaching Reform of Market Research Course in Higher Vocational Colleges Based on OBE Concept

作　　者：高明[1] Gao Ming(School of Economics and Management,Tianjin Vocational Institute,Tianjin 300410,China)

机构地区：[1]天津职业大学经济与管理学院,天津300410

出　　处：《洛阳师范学院学报》2020年第11期79-82,共4页Journal of Luoyang Normal University

基　　金：天津市哲学社会科学规划项目(TJJX17-017)。

摘　　要：立足于教育部关于高职院校教学改革的规划纲要精神,以成果导向教育(OBE)理念为指导,分析高职院校市场调研课程教学中普遍存在的问题,提出了基于学习产出、修订课程培养目标,以学生为中心进行课堂教学设计,改革课程考核方式、体现成果导向和持续改进等多项举措,从而达到提升课程教学质量的目的.In the light of the Ministry of Education’s plan for teaching reform in higher vocational colleges and the OBE concept,this paper analyzes problems existing in the teaching of market research course in higher vocational colleges and puts forward reform measures targeted for outcome including revising training objectives,designing students-centered classroom teaching,reforming assessment methods and continuously implementing outcome oriented reform,so as to improve the teaching quality of the course.

关 键 词：成果导向教育 市场调研 教学改革 

分 类 号：G642.0[文化科学—高等教育学]