基于文本挖掘的休闲旅游村镇发展路径研究——以陕西省袁家村为例  

Research on the Development Path of Leisure Tourism Villages Based on Text Mining——A Case Study of Yuanjiacun Village in Shaanxi Province

作　　者：刘晓君[1] 孙肖洁 胡伟 王少文[1] LIU Xiao-jun;SUN Xiao-jie;HU Wei;WANG Shao-wen(School of Management,Xi′an University of Architecture and Technology,Xi′an 710055,China)

机构地区：[1]西安建筑科技大学管理学院,陕西西安710055

出　　处：《资源开发与市场》2020年第12期1421-1427,共7页Resource Development & Market

基　　金：国家重点研发计划课题“绿色宜居村镇工程管理与监督模式研究”资助(编号:2018YFD1100202)。

摘　　要：休闲旅游村镇是乡村振兴背景下蓬勃发展起来的一类典型村镇,存在重视产业而忽略生态宜居的问题。以陕西省袁家村为例,利用网络爬虫获得的1384条有效游客评论,构建了该村"产业兴旺、生态宜居、乡风文明、建管结合、品牌理念"五大目标下的影响因素体系,共计21个影响因素;通过TF—IDF权重计算和Matlab编程仿真对五大目标下的影响因素进行分析,结果表明:休闲旅游村镇更注重产业兴旺目标,基础设施建设与生态宜居目标正相关关系较为显著。Leisure tourism villages were a kind of typical villages which has flourished under the rural revitalization.In view of the problem that leisure tourism villages attached importance to industry and ignored ecological livability,taking Yuanjiacun village as an example,used 1384 effective visitor comments by web crawler,this paper constructed a system of influencing factors under Yuanjiacun village’s five major goals of"prosperous industry,ecological livability,rural civilization,combination of construction and management,brand concept",with a total of 21 influencing factors.Through the TF-IDF weight calculation and matlab programming simulation,this paper analyzed the influencing factors under the five goals.The results showed that leisure tourism villages paid more attention to prosperous industry,and the positive correlation between infrastructure construction and the goal of ecological livability was more significant.

关 键 词：乡村振兴 休闲旅游 网络爬虫 影响因素 目标仿真 

分 类 号：F592.7[经济管理—旅游管理]