高校网络评论员队伍品牌化建设刍议  

Branding Construction of College Network Commentator

作　　者：祖磊[1] ZU Lei(Hebei University of Technology, Tianjin 300130, China)

机构地区：[1]河北工业大学,天津300130

出　　处：《承德石油高等专科学校学报》2020年第5期84-86,共3页Journal of Chengde Petroleum College

摘　　要：随着互联网的普及与发展,网络已经成为大学生舆论的主要场所,网络评论员已经成为高校网络思想政治教育工作队伍的重要组成部分。从品牌建设入手,从提供组织保障,加强平台建设、队伍建设、体系建设、内容建设五个方面,不断规范网络评论员队伍建设,把握网络舆论主导权,增强大学生思想政治教育的针对性和实效性,推进马克思主义大众化进程。The development and popularity of Internet makes it the main platform for university students to express their opinions.Under this circumstance,network commentators have become an essential part of network ideological and political education of students.From the perspective of branding construction perspective,the paper studies how to standardize the construction of network commentator team by providing organizational guarantee from five constructing aspects of platform,team,system and content,which helps to monitor the public opinion,strengthen the effectiveness of ideological and political education and facilitate the popularization of Marxism.

关 键 词：高校网络评论员 队伍建设 品牌化 

分 类 号：G641[文化科学—高等教育学]