江南休闲文化娱乐街区业态结构与服务提升研究  

Study on the Commercial Network Structure and Service Improvement of Jiangnan Leisure and Cultural Entertainment Street

作　　者：宋长海[1] 楼嘉军[2] Song Changhai;Lou Jiajun(Shanghai Technical Institute of Electronics&Information,Shanghai 201411,China;School of Business Administration,East China Normal University,Shanghai 200062,China)

机构地区：[1]上海电子信息职业技术学院,上海201411 [2]华东师范大学工商管理学院,上海200062

出　　处：《江苏商论》2020年第12期71-74,共4页Jiangsu Commercial Forum

基　　金：华东师范大学-松江区人民政府江南文化研究基地江南文化研究专项课题“江南文化发展年度报告”(ECNU-JNWH-201901)。

摘　　要：论文以上海、杭州、南京和合肥休闲文化娱乐街区作为研究对象,对江南休闲文化娱乐街区的业态结构及其特征进行了研究。进一步研究发现,江南休闲文化娱乐街区是商业发展力、文化发展力和市场消费力共同作用的成果。基于此,就街区发展和服务能力的提升提出对策建议,旨在提高休闲文化娱乐街区的文化内涵和服务水平,为江南地区乃至全国的休闲文化娱乐街区服务质量提升提供理论依据和实践借鉴。Taking Shanghai,Hangzhou,Nanjing and Hefei leisure and cultural entertainment street as the research object,this paper studied the commercial network structure of Jiangnan leisure and cultural entertainment street.Further research shows that the Jiangnan leisure and cultural entertainment street is the result of commercial development,cultural development and market consumption.Based on this,countermeasures and suggestions were put forward for the development of the street and the improvement of service capacity,aiming at improving the cultural connotation and service level of the leisure culture and entertainment street,and providing theoretical basis and practical reference for the improvement of service quality of the leisure culture and entertainment street in Jiangnan region and even in the whole country.

关 键 词：江南城市 休闲文化娱乐街区 业态结构 服务 提升 

分 类 号：F71[经济管理—产业经济]