数字乡村战略下农村电商经营管理调查分析--基于沙集模式的调查  

Research on Rural E-commerce Management under Rural Digitizing Strategy--Based on Shaji Mode

作　　者：檀艺佳 艾歆 廖吉林[1] TAN Yi-jia;AI Xin;LIAO Ji-lin(College of Economics and Management,Nanjing Forestry University,Nanjing 210037;College of Finance,Nanjing Agricultural University,Nanjing 210095,China)

机构地区：[1]南京林业大学经济管理学院,江苏南京210037 [2]南京农业大学金融学院,江苏南京210095

出　　处：《物流工程与管理》2020年第11期157-159,共3页Logistics Engineering and Management

基　　金：南京林业大学2020年大学生创新训练计划项目“社会互动对居民绿色消费行为的影响研究”,项目编号为:202010298017Z。

摘　　要：数字乡村既是乡村振兴的战略方向,也是建设数字中国的重要内容。江苏睢宁的沙集镇拥有全国第一批淘宝村,并逐渐发展出了以“农户+网络+公司”为核心的组织经营模式——“沙集模式”。文中通过对沙集镇电商企业的问卷调查,分析其经营管理现状,提出农村电商进一步发展的对策建议,以期更好地为农村电商业发展发挥示范作用。Rural e-commerce is not only the developing direction of rural revitalization strategy,but also a vital part of the construction of digital China.In Suining,Jiangsu,Shaji town gave birth to the first few online shops on Taobao,China s largest e-commerce platform.Therefor,“Shaji Mode”,an organizational management mode based on the core of“Farmer+Internet+Company”has been established in this place.This paper analyzes Shaji s current management situation by giving questionnaires to local e-commerce companies,aiming to provide demonstrations for the development of rural e-commerce by presenting development path and counterplan on the evolution of rural e-commerce.

关 键 词：农村电商 沙集模式 经营管理 

分 类 号：F713[经济管理—产业经济]