海上邮轮旅游体验记忆与行为意向的关系研究  

Research on the Relationship between Experience Memory and Behavioral Intention of Sea Cruise Travel

作　　者：韩丽军 王淑华[1] HAN Li-jun;WANG Shu-hua

机构地区：[1]郑州大学旅游管理学院,河南郑州450001

出　　处：《生产力研究》2020年第11期126-129,133,F0003,共6页Productivity Research

基　　金：河南省教育厅人文社会科学研究项目(2020-ZZJH-462)。

摘　　要：邮轮旅游的迅速发展已经成为旅游研究的热点话题,当邮轮游客决定是否重游时,邮轮旅游体验记忆是重要、可靠的信息来源。文章通过分析邮轮旅游体验记忆的构成维度,可为邮轮公司提出建议,给游客带来更好邮轮旅游体验,创造难以忘怀的记忆;并选取携程网、驴妈妈、马蜂窝网站游客游记为样本数据,利用内容分析法对网络文本进行分析。研究发现:邮轮旅游体验记忆由情感因素、认知因素和行为因素三大维度组成;邮轮旅游者旅游体验记忆以积极正向情感为主,且影响游客的重游意向和推荐意向。The rapid development of cruise tourism has become a hot topic in tourism research.When cruise tourists decide whether to revisit,the memory of cruise travel experience is an important and reliable source of information.By analyzing the dimensions of the memory of cruise travel experience,the article can make suggestions for cruise companies to bring tourists a better cruise travel experience and create unforgettable memories.And select the travel notes of tourists from the websites of Ctrip.com,Lvmama,and Mafengwo as sample data,and use content analysis to analyze the network text.The study found that cruise travel experience memory is composed of three dimensions:affective factors,cognitive factors,and behavioral factors;cruise travelers'travel experience memories are dominated by positive positive emotions,which affect tourists'revisit and recommendation intentions.

关 键 词：邮轮旅游 旅游体验记忆 网络游记 内容分析法 

分 类 号：F590.79[经济管理—旅游管理]