文化创意视角下的地域乡村旅游发展转向——以上饶为例  

The Transformation of Regional Rural Tourism Development From the Perspective of Cultural Creativity——taking Shangrao as an example

作　　者：李树亮 徐柳园 张志荣[1] LI Shuliang;XU Liuyuan;ZHANG Zhirong(School of History,Geography and Tourism,Shangrao Normal University,Shangrao Jiangxi 334001,China)

机构地区：[1]上饶师范学院历史地理与旅游学院,江西上饶334001

出　　处：《上饶师范学院学报》2020年第5期79-85,共7页Journal of Shangrao Normal University

基　　金：上饶师范学院社会科学基金资助项目(201606)。

摘　　要：乡村旅游与文化创意融合发展是乡村旅游发展的大趋势,也是实现地域乡村旅游发展全面转型升级的重要途径。文化创意成为乡村旅游发展的强大驱动力,乡村旅游也为文化创意提供了原创力和平台,乡村旅游和文化创意产业在融合中相互促进,形成新的产业业态。针对上饶乡村旅游发展现状和存在的问题,应当以政策和制度、规划与开发、市场、人才等关键层面为切入点,将文化创意融入乡村旅游发展的全过程,实现地域乡村旅游的转型升级和可持续发展。The integrated development of rural tourism and cultural creativity is not only the general trend of rural tourism development,but also an important way to realize the comprehensive transformation and upgrading of regional rural tourism development.Cultural creativity has become a powerful driving force for rural tourism development;rural tourism provides originality and platform for cultural creativity;rural tourism and cultural creative industries promote each other in the integration,forming new industries(formats).In view of the current situation and existing problems of rural tourism development in Shangrao,this paper proposes to integrate cultural creativity into the whole process of rural tourism development by taking several key aspects,such as policy and system,planning and development,market and talents,so as to provide practical reference for the transformation and upgrading of regional rural tourism and sustainable development.

关 键 词：乡村旅游 文化创意 转型升级 上饶 

分 类 号：F590[经济管理—旅游管理]