“一带一路”背景下以市场+经济杠杆促居民体育消费  

The market + economic leverage to promotes the residents’ sports consumption under the background of One Belt and One Road

作　　者：林键杰 吴宝升[1] LIN Jianjie;WU Baosheng(Physical Educatiov School of Wenzhou University,Wenzhov 325035,Zhejiang,China)

机构地区：[1]温州大学体育学院,浙江温州325035

出　　处：《辽宁体育科技》2020年第6期28-31,共4页Liaoning Sport Science and Technology

基　　金：浙江省高校重大人文社科攻关计划(项目编号:2018QN055)。

摘　　要：运用文献资料法、逻辑分析法等,对我国体育产业下的体育消费进行分析。结果发现:我国居民体育消费存在体育消费意识薄弱、优质体育产品供给较少、居民体育消费动能不足、消费种类单一、受区域影响较大等问题。从国家宏观调控、企业体育供给侧研究、体育赛事促进居民体育消费三个层面进行体育市场分析,提出促进我国居民体育消费增长需"引进来、走出去"的创新突破。以经济杠杆为手段,充分发挥市场职能,促进体育消费,通过价格杠杆、税收杠杆及信贷杠杆等方法,挖掘我国居民体育消费问题,从经济杠杆角度分析促进居民体育消费的途径与方法,从国家、企业和体育赛事的三个层面解析,三位一体,剖析激活体育消费市场活力的动因。By using the methods of literature,logical analysis,the study researches the residents’sports consumption of sports industries in our country.The results show that residents’sports consumption has problems such as weak sports consumption awareness,low supply of high-quality sports products,the insufficient kinetic energy of residents’sports consumption,single types of residents’sports consumption,and greater regional influence on residents’sports consumption.The paper analyzes the sports market from the three levels of national macro-control,corporate sports supply-side research,and sports events promoting residents’sports consumption.It is proposed that to promote the growth of residents’sports consumption in my country,it is necessary to"bring in and go out"innovative breakthroughs.Use economic leverage as a means to give full play to market functions and promote sports consumption.Through price leverage,tax leverage and credit leverage,we can explore the sports consumption problems of Chinese residents,and analyze the ways and methods to promote residents’sports consumption from the perspective of economic leverage.Analyze the three levels of,enterprise and sports events,trinity,analyze the motivation of activating the vitality of the sports consumer market.

关 键 词：一带一路 市场 经济杠杆 体育消费 

分 类 号：G80-052[文化科学—运动人体科学]