“互联网+”趋势下的党报经营发展路径  

Development Path for Party Newspaper Under the "Internet +" Trend

作　　者：吴玉美 Wu Yumei

机构地区：[1]新华日报全媒体广告部,江苏南京210092

出　　处：《传媒观察》2020年第11期88-95,共8页Media Observer

摘　　要：2020年是传统媒体凝心聚力、逐梦前行的一年。经过6年的融合发展,一方面传统媒体格局在保持稳健发展的同时进行深度的结构性调整,媒体融合进一步向纵深发展,传统媒体的影响力、传播力呈明显增长态势;另一方面期刊与报纸市场持续萎靡,报业广告整体仍在下降,报刊广告经营状况仍然不容乐观。The year 2020 is a year for traditional media to pull their strength and pursue their dreams.After six years of integrated development,the traditional media maintains its stable development,while undergoing profound structural adjustment.With media convergence develops in depth,the influence and communication power of the traditional media show an obvious trend of growth.But periodical and newspaper market remains depressed.Newspaper advertising is still declining,and newspaper advertising business is not optimistic.

关 键 词：媒体融合 报业广告 党报 

分 类 号：G206[文化科学—传播学] F49[经济管理—产业经济]