农产品区域品牌对农业经济发展质量影响研究——基于陕西省的实证研究  

Research on the Influence of Regional Brand of Agricultural Products on the Quality of Agricultural Economic Development--An Empirical Study on Shaanxi Province

作　　者：王保利[1] 谢晓军 Wang Baoli;Xie Xiaojun(School of Economics&Management,Xi'an University of Technology,Xi'an Shaanxi 710054,China)

机构地区：[1]西安理工大学经济与管理学院,陕西西安710054

出　　处：《未来与发展》2020年第11期108-116,共9页Future and Development

基　　金：陕西省社科界重大理论与现实问题研究项目“品牌带动下的陕西农业高质量发展研究”(2020Z035)。

摘　　要：在人们消费升级的多样化需求下,进行农产品区域品牌建设,对于提升农业经济发展质量具有促进作用。首先分析农产品区域品牌对农业经济发展影响机理;其次选取陕西省10个地级市2009-2018年的面板数据,分别基于整个陕西省层面和陕北、关中、陕南三大地区层面两个维度,对于陕西省农产品地理标志数量与农业经济发展质量多个评价指标进行回归分析,实证结果表明:1)农产品区域品牌对农业经济增长有正向促进作用;2)农产品区域品牌通过促进农业经济增长、优化农业经济结构、提升农业现代化水平、改善农业生态环境共同推动农业经济实现质量型发展。Under the diversified demands of people’s consumption upgrading,regional brand building of agricultural products plays a promoting role in improving the quality of agricultural economic development.Firstly,the influence mechanism of regional brand of agricultural products on agricultural economic development is analyzed.Secondly,selection of 10 cities in Shanxi in 2009-2018 panel data,respectively,based on the whole level of shanxi province and northern Shanxi,middle of Shanxi,southern Shanxithree levels in two dimensions,number of geographical indications of agricultural products and agricultural economy development in shaanxi province quality multiple evaluation index regression analysis,the empirical results show that:1) agricultural regional brand of agricultural economic growth has a positive role in promoting;2)regional brands of agricultural products jointly promote the quality development of agricultural economy by promoting the growth of agricultural economy,optimizing the structure of agricultural economy,enhancing the level of agricultural modernization,and improving the agricultural ecological environment.

关 键 词：农产品区域品牌 农业经济发展质量 影响路径 回归分析 

分 类 号：F303.3[经济管理—产业经济]