融合与分化:疫情之下微博多元主体舆论演化的时序分析  

Convergence and Divergence:A Temporal Analysis of the Evolution of Multiagents’Opinions in Weibo during the Epidemic

作　　者：汪翩翩 黄文森 曹博林 WANG Pian-pian;HUANG Wen-sen;CAO Bo-lin

机构地区：[1]深圳大学传播学院,广东深圳518057

出　　处：《新闻大学》2020年第10期16-33,118,119,共20页Journalism Research

基　　金：国家社科基金青年项目“社会媒体环境中大众舆论关注焦点形成与演变动态过程研究”(18CXW029);国家社科基金重大项目“大数据时代计算传播学的理论、方法与应用研究”(19ZDA324);国家社科基金重大项目“智能时代重大舆情和突发事件舆论规律及治理研究”(20ZDA060);广东省普通高校创新团队项目(2018WCXTD015)。

摘　　要：在"社会过程式"舆论分析的框架下,对疫情期间微博公共话语空间中的舆论演化模式进行了纵贯分析。研究选取新闻媒体、政府机构、意见领袖、活跃分子和普通公众作为研究对象,全面揭示微博信息生态系统中各舆论主体之间的共演共生关系。结果显示,突发新冠疫情下舆论演化过程可分为四个阶段;不同主体在演化过程中出现了显著的融合与分化,表明了公共话语空间中多元主体间联系的、互动的社会动态过程。Adopting the social process approach of public opinion research,this study conducted a longitudinal analysis of the temporal evolution of public opinion in Weiboduring COVID-19 pandemic.Research objects included news agencies,government organs,opinion leaders,active users and social media public,in order to fully understand the entire picture of co-evolution process among a variety of discussion actors.The results pointed to four different stages in the evolution of public opinion during the pandemic.The division and convergence among different actors during that evolution also became clear,highlighting the dynamic interactions among multi-actors in the online public sphere.

关 键 词：新冠疫情 舆论研究 时序模式 纵贯分析 多元舆论主体 

分 类 号：G206[文化科学—传播学]