乡村振兴战略下藏羌彝走廊体育文化产业发展路径研究  

作　　者：赵云书[1] 张勇[2] 王永忠[1] 杨永钟[1] 吴琼先[1] 

机构地区：[1]长江师范学院体育与健康科学学院,重庆408100 [2]四川外国语大学体育部,重庆400031

出　　处：《科学咨询》2020年第40期10-12,共3页

基　　金：教育部人文社会科学规划基金项目“藏羌彝走廊传统体育文化保护空间透视与传承绩效评价研究”(编号:17YJA890030)。

摘　　要：本文运用文献资料、逻辑分析、实地考察等方法,基于乡村振兴背景,对藏羌彝走廊民族传统体育文化产业进行研究。研究发现,乡村振兴下体育文化产业已成为藏羌彝走廊文化产业的重要组成部分,为地区经济带来新的经济增长点。但也存在经济基础薄弱、民族传统体育项目的数量逐渐减少、体育文化产业链不完整等发展困境。提出开辟民族传统体育文化产业新热点、提高地区经济发展水平、打造藏羌彝走廊民族传统体育文化品牌、充分利用政策优势、加快实施民族传统体育文化产业科技带动战略、开展系统性少数民族传统体育项目文化的发掘保护工作等发展路径。Using the methods of literature,logic analysis and field visits,the study of the traditional sports and culture industry of the Tibetan-Yu Corridor is based on the background of rural revitalization.The result:Under the revitalization of the countryside,sports culture industry has become an important part of the cultural industry in the Tibetan-Yu Corridor,bringing new economic growth points to the regional economy.However,there are also development dilemmas such as weak economic foundation,gradual reduction of the number of traditional national sports projects,incomplete sports and cultural industry chain.This is proposed to open up new hot spots of national traditional sports culture industry,improve the level of regional economic development,build the brand of traditional sports culture of the Tibetan-Yi corridor,make full use of the advantages of policy,speed up the implementation of the national traditional sports culture industry science and technology-driven strategy,carry out systematic minority traditional sports culture exploration and protection work and other development paths.

关 键 词：乡村振兴 藏羌彝走廊 体育文化 体育产业 

分 类 号：G12[文化科学]