全域旅游视域下江西茶文化资源深度开发利用研究  

Research on the Deep Development and Utilization of Jiangxi Tea Culture Resources from the Perspective of All-for-one Tourism

作　　者：苏娜[1] 黄绍斌[1] SU Na;HUANG Shao-bin(Pingxiang University,Pingxiang,Jiangxi 337000)

机构地区：[1]萍乡学院,江西萍乡337000

出　　处：《安徽农业科学》2020年第23期175-176,213,共3页Journal of Anhui Agricultural Sciences

基　　金：江西省资源枯竭型城市转型发展软科学基地研究成果(20152BBA10028)。

摘　　要：茶文化旅游作为最能契合全域旅游休闲及体验要求的产品形式之一,能实现茶业与农业、工业、旅游业的有机融合。江西拥有底蕴深厚的茶文化,但也存在品牌涣散、人才欠缺、形式单一等问题,从而使江西茶业没有形成规模及品牌优势。该研究为实现江西茶业产业链的拓展,尝试融合全域旅游理念,从江西茶文化的地域差异性和多元化角度出发,提出江西茶文化资源深度开发策略。Tea culture tourism,as one of the product form that best meet the requirements of leisure and experience demand for all-for-one tourism,can realize the organic integration of tea industry with agriculture,industry and tourism.Jiangxi Province has a profound tea culture,but there are also problems,such as brand laxity,lack of talents,single form and so on,so that Jiangxi Province tea industry has not formed scale and brand advantage.In order to expand the tea industry chain in Jiangxi Province,this study attempts to integrate the concept of all-for-one tourism,and puts forward the strategy of deep development of Jiangxi Province tea culture resources from the perspective of regional differences and diversification of tea culture Jiangxi Province.

关 键 词：江西 全域旅游 茶文化 开发策略 

分 类 号：F304.1[经济管理—产业经济]