符号消费下的家具形态辨识与释义  

Furniture Form Identification and Interpretation under the Symbol Consumption

作　　者：王瑾[1] WANG Jin(Beijing Forestry University,Beijing 100083,China)

机构地区：[1]北京林业大学,北京100083

出　　处：《工业工程设计》2020年第6期121-126,共6页INDUSTRIAL&ENGINEERING DESIGN

摘　　要：符号是意义的承载物,是人类情感外观化的表现。人们把消费行为作为一种实现自我价值和建立社会关系的手段,进而表达自身独特的主体性。当人们根据自己的价值观来选择与之相适应的家具形态时,家具形态就会成为一种符号,与消费者产生情感共鸣。因此,符号学方法论与家具消费变成了一种积极的关系方式。从家具形态的内涵入手,具体分析家具形态的多种符号释义和消费者对家具形态的识别认知过程,以及对应产生的心理变化。通过研究符号语义的传播方法,解释家具形态内涵与消费情感的互动关系,找出家具形态感知的基本模式和设计要素,探索家具设计与消费情感含义的本质联系,用符号学的观点揭示消费者对家具形态的辨识与释义。Symbol is the carrier of meaning and the manifestation of human emotion appearance.People regard consumption behavior as a means to realize self-worth and establish social relations,and then express their unique subjectivity.When people choose the appropriate furniture form according to their own values,furniture form will become a symbol and produce an emotional resonance with consumers.Therefore,semiotics methodology and furniture consumption have become a positive relationship.The work aims to analyze the multi symbol interpretation of furniture formfrom the connotation of furniture form,and investigate the cognitive process of consumers􀆳recognition of furniture form,and the corresponding psychological changes.By studying the communication method of symbolic semantics,the interactive relationship between furniture form connotation and consumption emotion is explained,the basic mode and design elements of furniture form perception are found out,the essential relationship between furniture design and consumption emotional meaning is explored,and the consumers􀆳identification and interpretation of furniture form is revealed from the perspective of semiotics.

关 键 词：符号 家具形态 消费 家具设计 

分 类 号：J524[艺术—艺术设计]