开放获取期刊知识传播效果的受众影响因素研究  

Audience Influencing Factors on Open Access Journals’Knowledge Dissemination Effectiveness

作　　者：李若男 刘锦宏[2] LI Ruonan;LIU Jinhong

机构地区：[1]武汉大学信息管理学院,武汉430072 [2]武汉理工大学法学与人文社会学院,武汉430070

出　　处：《图书情报知识》2020年第6期144-153,共10页Documentation,Information & Knowledge

基　　金：国家社科基金项目“开放获取期刊知识传播效果研究”(15BTQ068)的研究成果之一。

摘　　要：[目的/意义]开放获取期刊仍存在较多发展空间,从受众维度探索开放获取期刊知识传播效果的影响因素,对于提升开放获取期刊知识传播效果和推动开放获取期刊发展具有重要意义。[研究设计/方法]从受众的素养、认知、情感、行为四个维度构建了基于受众的开放获取期刊知识传播效果影响因素的评测指标体系,利用层次分析法确定了各指标权重,并运用模糊综合评价法验证了指标的科学性与合理性。[结论/发现]开放获取期刊知识传播效果主要取决于受众素养和受众行为,在一定程度上也会受到受众认知和受众情感的影响。[创新/价值]对于开放获取期刊知识传播效果的受众影响因素及其作用机理进行了系统梳理,可为提升开放获取期刊知识传播效果提供借鉴。[Purpose/Significance]Since there is much room left for the development of open access journals,exploring the impact factors of open access journals'knowledge dissemination effectiveness from the audience dimension is very important for improving the knowledge dissemination effectiveness and the development of open access journals.[Design/Methodology]The audience-based evaluation index system of impact factors for the open access journals’knowledge dissemination effectiveness was set up,covering four aspects,i.e.,audience literacy,cognition,emotion and behavior.The weight of each index was determined by the analytic hierarchy process.In addition,the scientificity and rationality of the indicators were verified by the method of fuzzy comprehensive evaluation.[Findings/Conclusion]The effectiveness of open access journals'knowledge dissemination mainly depends on audience literacy and behavior,and is also partly affected by audience cognition and emotion.[Originality/Value]The paper makes a systematic research on the audience influencing factors and the mechanism of open access journals’knowledge dissemination effectiveness,which can provide reference for improving the effectiveness.

关 键 词：开放获取期刊 知识传播效果 受众 影响因素 层次分析法 

分 类 号：G250[文化科学—图书馆学]