初探体育产业文化的发展路径  

Exploring the Development Path of Sports Culture in the Sports Industry

作　　者：杨威 YANG Wei(School of Physical Education,Anhui Normal University,Wuhu,Anhui Province,241000 China)

机构地区：[1]安徽师范大学体育学院,安徽芜湖241000

出　　处：《当代体育科技》2020年第30期189-190,193,共3页Contemporary Sports Technology

摘　　要：体育产业越来越受到国家的重视,体育产业文化的发展也成体育产业提供内在的精神动力。因此,如何培育优良的体育产业文化值得人们深思,从体育产业与体育文化的相互作用关系与两者的互动关系分析,进而提出了发展体育产业文化要加强体育理论的深化研究,组织体育赛事增强民众的体验感,塑造以彰显体育精神为核心体育产品等路径来增强文化的影响力,以期把握我国体育文化产业的发展方向,更好地推动我国的体育产业文化发展,增强文化自信。The sports industry has been paid more and more attention by the state,and the development of sports industry culture also provides the inner spiritual power for the sports industry.Therefore,how to cultivate a good sports industry culture is worth thinking about,sports industry and sports culture from the interaction of relationship and interaction analysis of the two,and then puts forward the development of cultural sports industry must strengthen the sports theory deepening research,organizing sports events to enhance people’s experience,shape to reveal the spirit as the core to enhance the influence of culture,sports products,such as path in order to grasp the development direction of our country sports cultural industry,to better promote the development of sports industry in our country’s culture,strengthen the cultural confidence.

关 键 词：体育 产业文化 发展路径 体育产业 

分 类 号：G80-05[文化科学—运动人体科学]