CCTV-5大型单项体育赛事报道策略的创新研究——以2018女排世锦赛为例  

Innovative Research on Reporting Strategies of CCTV-5 Large-scale Individual Sports Events--Take the 2018 World Women’s Volleyball Championships as an Example

作　　者：唐栋 TANG Dong(Department of Physical Education,Qingdao Agricultural University,Qingdao,Shandong Province,266109 China)

机构地区：[1]青岛农业大学体育教学部,山东青岛266109

出　　处：《当代体育科技》2020年第29期217-218,221,共3页Contemporary Sports Technology

摘　　要：2018年女排世锦赛是央视体育频道报道的重要单项体育赛事,纵观CCTV-5对本届女排世锦赛的报道的整个过程,既有比赛过程的直播,又有赛前、赛后直播连线,并且还有"自由颖评"和"琪遇记"2个创新栏目,以及赛事报道过程中新技术的应用,丰富了播出内容,提升了观众看球体验。体现了节目创新的追求,也是央视体育频道能够健康和可持续发展的保证。2018 women’s volleyball world championship is an important item of CCTV sports channel reported sports event,all round the CCTV-5 of coverage of the women’s volleyball world championship of the entire process,both live during the games,and there was a game,live wires,and"free glume evaluation"and"Qi’s Adventure"two columns,and the application of new technology in the process of event reporting,enrich the broadcast content,improving the audience watching experience.It reflects the pursuit of program innovation and is also the guarantee of the healthy and sustainable development of CCTV sports channel.

关 键 词：赛事报道 女排世锦赛 栏目创新 世锦赛 

分 类 号：G222[文化科学]