新时代语境下企业营销方式的转型探寻  

Explore the Transformation of Enterprise Marketing Mode in the Context of New Era

作　　者：刘燕[1] LIU Yan(Hubei Radio and Television University,Wuhan,Hubei Province,430074 China)

机构地区：[1]湖北广播电视大学,湖北武汉430074

出　　处：《科技资讯》2020年第31期100-101,104,共3页Science & Technology Information

摘　　要：在5G时代的到来、网络覆盖面越来越大、消费观念的改变、智能手机使用量提高的背景下,企业的营销方式应该做出怎样的调整,以应对企业面临环境的改变。鉴于此,笔者使用文献资料法、逻辑分析法、实地参与式观察法,解析了新时代背景下企业营销方式进行转型的原因,进而分析了企业营销方式转型的机制,最后尝试性建构了转型需要注意的问题。以期推动在新时代背景下企业更好地对营销方式进行有效的转型,促使企业营销方式的与时俱进与切实可行。In the context of the advent of 5G era,increasing network coverage,changing consumption concepts and increasing smartphone usage,how should enterprises adjust their marketing methods to cope with the changes in the environment facing them?In view of this,the author USES the method of literature review,logical analysis and field participatory observation to analyze the reasons for the transformation of enterprise marketing mode under the background of the new era,and then analyzes the mechanism of the transformation of enterprise marketing mode,and finally tries to construct the issues needing attention in the transformation.In order to promote the enterprise in the new era background of marketing better effective transformation,promote enterprise marketing methods with The Times and practical.

关 键 词：新时代 营销方式 企业 营销 

分 类 号：G64[文化科学—高等教育学]