中药配方颗粒境外发展现状分析与对策  

Analysis of the overseas development status and countermeasures of traditional Chinese medicine formula granules

作　　者：王笑涵 桑珍[2] 沈云辉[1] 于志斌[3] 卞跃峰 宋欣阳[1] WANG Xiao-han;SANG Zhen;SHEN Yun-hui;YU Zhi-bin;BIAN Yue-feng;SONG Xin-yang(Shanghai University of Traditional Chinese Medicine,Shanghai 201203,China;Shuguang Hospital of Shanghai University of Traditional Chinese Medicine,Shanghai 200021,China;China Chamber of Commerce of Medicines&Health Products Importers&Exporters,Beijing 100010,China)

机构地区：[1]上海中医药大学,上海201203 [2]上海中医药大学附属曙光医院,上海200021 [3]中国医药保健品进出口商会,北京100010

出　　处：《中华中医药杂志》2020年第10期5131-5134,共4页China Journal of Traditional Chinese Medicine and Pharmacy

基　　金：国家中医药管理局ISO/TC249秘书处在传统医药领域开展工作项目(2020年);国家中医药管理局中医药国际合作专项“一带一路”中医药国际化战略研究(No.GZYYGJ2019051);上海市2020年度“科技创新行动计划”软科学重点项目“上海中医药科技创新的瓶颈分析与对策研究”。

摘　　要：20世纪70年代至今,中药配方颗粒在海外多个国家有生产和使用,但国内多数中药企业对中药配方颗粒海外发展并未给予重视。文章通过分析中药配方颗粒境外市场,对比中外中药配方颗粒企业竞争力,提出中药配方颗粒境外发展的主要问题:中国企业缺乏境外市场竞争力;缺乏统一行业标准,产品准入门槛问题犹存;海外拥有调制能力的中药房数量有限。文章针对存在的问题提出了以下对策与建议:应建立国内配方颗粒公平竞争的营商环境;引导鼓励企业参与海外市场竞争;认真研究市场准入标准,复制推广成功经验;提高海外中药房调制能力,以期为推进我国中药配方颗粒境外发展提供参考。Since the 1970 s,many countries have produced and used traditional Chinese medicine(TCM)formula granules,but most Chinese TCM enterprises have not paid attention to its overseas development.This paper analyzed the overseas market of TCM formula granuled,compared the competitiveness between Chinese and foreign enterprises of TCM formula granules,put forward the major problems:Chinese TCM enterprises lack the competitiveness in overseas market,there is a lack of uniform standards and the problem of assessment still exists and the number of overseas Chinese medicine houses with modulation capacity is limited.Finally,the paper put forward countermeasures and suggestions:establish a fair competition business environment for domestic formula granules;guide and encourage the enterprises to participate in the overseas market competition;study market assessing standards carefully,taking the succeed case as example;and promote the modulation ability of overseas Chinese pharmacies,expecting to provide reference for promoting the overseas development of TCM formula granules.

关 键 词：中药配方颗粒 中药企业 海外发展 行业标准 

分 类 号：R288[医药卫生—中药学] F426.72[医药卫生—中医学] F125[经济管理—产业经济]