Deals of the Day  

作　　者：Ge Lijun 

机构地区：[1]不详

出　　处：《ChinAfrica》2020年第12期44-45,共2页中国与非洲（英文版）

摘　　要：The Singles’ Day sales bonanza reflects recovery of domestic consumption in China The Singles’ Day, or Double 11, celebrated on November 11 in China,sparks a frenzy of online shopping each year. Jack Ma, founder of Alibaba Group, China’s e-commerce giant,was the first to seize this opportunity when he launched the shopping festival, an online shopping event equivalent to the U.S. Black Friday, in 2009.

关 键 词：SHOPPING DAY COMMERCE 

分 类 号：F42[经济管理—产业经济]