The impact of information dissemination on purchasing behavior in social e-commerce environment  

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作  者:Junjie LV Tong WANG Hao WANG Jianye YU Yuanzhuo WANG 

机构地区:[1]Business School,Beijing Technology and Business University,Beijing 100048,China [2]Information School,Beijing Wuzi University,Beijing 101149,China [3]Institute of Computing Technology,Chinese Acadermy of Sciences,Bejing 100190,China

出  处:《Frontiers of Computer Science》2020年第6期201-203,共3页中国计算机科学前沿(英文版)

基  金:supported by the National Natu-ral Science Foundation of China(Grant Nos.U1836206,91646120,and 61572469);supported by Beiing Social Science Foundation(17GLC066).

摘  要:1 Introduction and main contribution Social e-commerce is a new form of modern e-commerce.It relies on information to exchange goods or services.Con-sumers create,disseminate and receive information to search for products,get recommendations,and interact with other consumers[1].The key challenge in analyzing purchasing behavior on social e-commerce is to understand the law of information dissemination among consumers.Nevertheless,there are few studies on social e-commerce.

关 键 词:PURCHASING BEHAVIOR COMMERCE 

分 类 号:F72[经济管理—产业经济] TP39[自动化与计算机技术—计算机应用技术]

 

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