基于网络数据的酒店竞争力空间格局及障碍因子分析--以乌鲁木齐市中高端酒店为例  

Analysis of spatial pattern and obstacle factors of hotel competitiveness based on internet data:a case study of middle-top grade hotels of Urumqi

作　　者：关靖云 李东[1] 纪光萌 GUAN Jingyun;LI Dong;JI Guangmeng(College of Tourism,Xinjiang University of Finance&Economics,Urumqi 830012,China;Faculty of Economics and Management,University Putra Malaysia,Serdang 60-43400,Malaysia)

机构地区：[1]新疆财经大学旅游学院,新疆乌鲁木齐830012 [2]马来西亚博特拉大学经济管理学院,马来西亚沙登60-43400

出　　处：《西安理工大学学报》2020年第3期402-411,共10页Journal of Xi'an University of Technology

基　　金：新疆维吾尔自治区高校科研计划资助项目(XJEDU2020SY017);新疆财经大学科研基金资助项目(2017XYB018)。

摘　　要：日新月异的互联网技术为城市地理学的研究提供了新的视角。基于网络消费点评数据以及在线地图城市POI数据,测算了乌鲁木齐市主城区中高端酒店竞争力得分,分析了不同竞争力等级酒店的空间格局特征;引入障碍度模型,讨论了不同竞争力等级酒店空间分异的障碍因素。结果显示:①乌鲁木齐市中高端酒店竞争力得分分布不均,竞争力中低等级占比较大,酒店等级结构亟待优化;②从空间格局来看,中高端酒店竞争力呈现“南高北低,内高外低”的分布态势,空间组合形态方面呈现团状集聚和带状延伸并存的特点;随着竞争力等级的降低,酒店呈现由城市中心向边缘,由南部向北部,由集聚向分散的扩散格局;③障碍度测算结果表明,酒店周边的商务环境、商业环境以及酒店人气等因素是影响酒店竞争力得分的主要障碍因素。合理引导酒店业的“多中心”空间布局,壮大品牌效应,提升综合竞争力,为消费者提供更优质的消费体验,是未来旅游型城市酒店业发展值得探索的路径。The rapid development of Internet technology provides a new perspective for urban geography research.Based on network consumption review data and online map city POI data,the competitiveness score of middle-top hotels in the main urban area of Urumqi is measured,with the spatial pattern characteristics of hotels with different competitiveness levels analyzed.The obstacle degree model is introduced to discuss the obstacle factors of the spatial differentiation of hotels with different competitiveness levels.The results show that:①The competitiveness scores of middle-top hotels in Urumqi are not evenly distributed,the low-medium level competitiveness accounts for a large proportion,and the hotel structure needs to be optimized.②From the perspective of the spatial pattern,the competitiveness of middle-top hotels presents a“south high and low north,high inside and low outside”.The spatial combination forms the characteristics of cluster aggregation and band extension.As the competitiveness level decreases,the hotel presents a diffusion pattern from the city center to the edge,from the south to the north,and from agglomeration to dispersion.③Obstacle degree calculation results show that the surrounding business environment,commercial environment and hotel popularity are the main obstacles to achieving the hotel’s competitiveness score.Reasonably guiding the“multi-center”spatial layout of the hotel industry,strengthening the brand effect,enhancing comprehensive competitiveness,and providing consumers with a better-quality consumer experience are the paths worth exploring in the future development of the tourism city hotel industry.

关 键 词：竞争力 空间格局 障碍因子 中高端酒店 乌鲁木齐市 

分 类 号：F719[经济管理—产业经济]