湛江海岛体育产品特征及开发策略研究  

Characteristics and Development Strategies of Island Sports Products in Zhanjiang

作　　者：胡学荣[1] 麻晓鸽 HU Xue-rong;MA Xiao-ge(Faculty of Sports and Leisure,Guangdong Ocean University,Zhanjiang,Guandong 524025,China)

机构地区：[1]广东海洋大学体育与休闲学院,广东湛江524025

出　　处：《体育研究与教育》2020年第6期16-19,共4页Sports Research and Education

基　　金：广东省体育局课题(项目编号:GDSS2018N110);广东海洋大学人文社科项目(c10239)。

摘　　要：海岛体育产品对丰富海岛旅游产品内容,推动海岛体育产业发展,促进湛江海岛旅游可持续发展具有现实意义。采用文献资料法、实地考察法和对比分析法对湛江海岛旅游资源进行研究,发现海岛体育产品具有亲水性、海洋文化性、休闲娱乐性、健身养生性和观赏体验性等特征,提出依托地方优质资源打造海岛体育品牌赛事,推出海岛体育民俗文化体验,突出地方特色优化供给,精心统筹省内及相邻城市对接,联盟相邻海岛旅游城市共同推动其发展的建议。Island sports products are of practical significance to enrich the content of island tourism,push the development of island sports industry,and promote the sustainable development of island tourism in Zhanjiang.Through the methods of literature review,field study and comparative analysis,the paper studies island tourism resources in zhanjiang.It is found that island sports products have characteristics of hydrophility,ocean culture,leisure and entertainment,fitness and keeping healthy,and experiment.Based on the local resources,suggestions are proposed to upgrade island sports with folk culture experience,emphasize optimization supply of outstanding characteristics,and to cooperate with tourism cities in the province and between adjacent cities.

关 键 词：海岛旅游 海岛体育 体育产品 体育产品开发 

分 类 号：G80-052[文化科学—运动人体科学]