可视化的劳动:数字经济中图书出版类短视频的知识生产  

Visual Labor:Knowledge Production of Short Videos for Book Publishing in Digital Economy

作　　者：薛翔 夏宁 XUE Xiang;XIA Ning(School of Journalism and Communication,Renmin University of China,Beijing 100872,China)

机构地区：[1]中国人民大学新闻学院,北京100872

出　　处：《编辑之友》2020年第12期25-30,共6页Editorial Friend

基　　金：辽宁省教育厅2019年度科学研究经费项目(WZD201906)。

摘　　要：数字经济催生图书出版业的转型发展,短视频平台提供了知识生产的影像呈现渠道。通过对图书出版类短视频账号进行考察,文章将其知识生产的实践过程视为一种可视化的劳动。通过数字化技术的智能驱动、结构化内容的用户需求、视觉化阅读的惯习转向,这种可视化的劳动实践得以形成。这种实践主要体现在知识生产过程、知识生产角色、知识文本形态等方面,并反映出可视化劳动的流程再造。由此,图书出版类短视频知识生产得以协同共生,形成了交互场景的体验、情感关系的连接、集体智慧的参与等多重社会价值。最后,文章提出需要反思当下社会中弥漫的知识焦虑与知识幻觉等现象。The digital economy has given birth to the transformation and development of book publishing industry.Short video platform provides the image presentation channel for knowledge production.Through the investigation of short video accounts for book publishing,the article regards the practical process of knowledge production as a visual labor.Due to the intelligent drive of digital technology,the user demand of structured content and the habitual turn of visual reading,this visual labor practice has been formed.This kind of practice is mainly embodied in the knowledge production process,the role of knowledge production and the form of knowledge texts,which reflects the process reengineering of visual labor.As a result,the collaborative symbiosis of short video knowledge production in book publishing has formed multiple social values such as the experience of interactive scenes,the connection of emotional relationships,and the participation of collective wisdom.Finally,the article proposes that we need to reflect on the phenomena of knowledge anxiety and knowledge illusion that pervade our society now.

关 键 词：图书出版 短视频 知识生产 数字劳动 可视化劳动 

分 类 号：G211[文化科学—新闻学]