真相还是包袱?——基于中外同议题数据新闻可视化比较的视觉批判研究  

Truth or Burden:From the Perspective of Visual Criticism——A Comparative Study on the Visualization of Data Journalism based on the Same Topic between Chinese and Foreign Media

作　　者：苏状[1] SU Zhuang(Communication Department,Donghua University,Shanghai 200051,China)

机构地区：[1]东华大学传播系,上海200051

出　　处：《编辑之友》2020年第12期57-63,共7页Editorial Friend

基　　金：教育部人文社会科学一般项目“数据新闻可视化传播对策研究”(16YJA860008);国家社会科学基金一般项目“基于传播技术变革的视觉传播研究”(19BXW096)。

摘　　要：随着数据新闻编辑制作的不断发展,可视化表意水平与美观程度也日趋完善。然而在显而易见的数据可视化奇观下,也潜藏着失真失实与权力意图。文章基于视觉批判的表征建构理论,结合视觉符号学的文本分析方法,通过中外同议题热点数据新闻的案例比较,自内而外拆解数据新闻在可视化框架、可视化文字与可视化设计三层面的视觉表征结构,同时相应诉诸视觉框架的选择与凸显、视觉图文的"锚定"与"接力"、视觉修辞的说服与"神话"理论进行表征建构分析,进而批判可视化的视觉霸权、视觉中心与视觉迷思问题,启发减轻数据新闻包袱,还原数据新闻真相。With the continuous development of production and editing concerning data journalism,the visual expression and designing are increasingly committed to perfect.However,under the obvious spectacle of data visualization,there are hidden distortions and power intentions as well.Based on the representation and construction theory of visual criticism,this article integrates text analysis of visual semiotics with the comparative cases of data news regarding the same hot topics at home and abroad to disassemble the visual representation structure of data news into three levels:visual framework,visual text and visual design.Meanwhile,this article resorts to visual frame,visual image-text,and visual rhetoric theories correspondingly to analyze the representation and construction of data news as well as to reveal the visual hegemony,visual centralism and visual myth.In this way,the visual burden is lightened and the truth of data news is restored.

关 键 词：数据新闻 可视化 视觉传播 表征 建构 

分 类 号：G206[文化科学—传播学]