20世纪三四十年代新闻学期刊经营困境及解决之道  

The Business Dilemma and Solution of Journalism Journals in the 1930s and 1940s

作　　者：付红安 齐辉[2] FU Hong-an;QI Hui(School of Literature and Journalism,Chongqing Technology and Business University,Chongqing 40006)

机构地区：[1]重庆工商大学文学与新闻传播学院,重庆400067 [2]重庆大学新闻学院,重庆401331

出　　处：《编辑之友》2020年第12期91-96,共6页Editorial Friend

基　　金：国家社会科学基金项目“抗战时期日本在华新闻侵略与殖民传播研究”(16BXW009);重庆社会规划项目“重庆抗战新闻传播史研究(1937—1945)”(2015YBCB057);中央高校基本科研业务费专项项目(2011CDJSK07PT03)。

摘　　要：新闻学期刊是观察近代中国新闻学研究由幼稚走向成熟的一面镜子,也是期刊运营者克服经营困难、实现价值突围的缩影与见证。20世纪三四十年代恶劣的社会环境并未使新闻业及新闻学停下发展脚步,反而为新闻学研究提供了淬炼机会,推动了近代中国新闻学研究的第三次高潮。当时新闻学期刊借鉴战时新闻学理论,探索办刊宗旨通俗化、大众化和应用性,实践大众化编辑理念,搭建期刊与读者、作者良好的互动关系,拓展学术传播新渠道,使新闻学在夹缝中获得了生存与发展。Journalism journals are a mirror for observing modern Chinese journalism researches from childhood to maturity.It is also the epitome and witness of periodical operators overcoming operational difficulties to realize its social value.In the 1930s and 1940s,the harsh social environment did not stop the pace of journalism.On the contrary,it also provided opportunities for journalism to become a discipline and set off the third wave of modern Chinese journalism researches.At that time,the operators of journalism journals constructed the theory of"wartime journalism",explored the popularization of journals,practiced the popular editing concept,built a good interactive relationship between journals,readers and authors,expanded the channels of academic communication,and made journalism survive and develop in the predicament.

关 键 词：新闻学期刊 期刊生存策略 战时新闻学 大众化编辑理念 

分 类 号：G237[文化科学]