机绣旅游文创产品特色研究  

Study on characteristics of machine embroidery tourism cultural and creative products

作　　者：龚项成 韩延兵[1] Gong Xiangcheng;Han Yanbing(Hunan Arts and Crafts Vocational College,Yiyang 413000,China)

机构地区：[1]湖南工艺美术职业学院,湖南益阳413000

出　　处：《纺织报告》2020年第8期73-74,共2页

基　　金：湖南工艺美术职业学院2018年度校级一般课题“乡村振兴战略背景下的侗锦风格的机绣文创产品研究”(MY018A02)。

摘　　要：随着生产力水平的不断发展和旅游市场的不断壮大,机绣旅游产品以图案设计丰富、产量大、价格实惠等特点深受游客的喜爱。同时,也因为部分生产者过度追求利益最大化导致机绣文创产品雷同,缺少个性化设计。各地区机绣旅游文创产品的发展需要结合当地特点进行设计和制作,进而成为该地域的名片,起到宣传旅游、景点、风土人情的作用。With the continuous development of productivity level and the growing tourism market,machine embroidery tourism products are loved by tourists because of their rich pattern design,large output and affordable price.At the same time,because some producers excessive pursuit of profit maximization,machine embroidery products are the same,lack of personalized design.The development of machine-embroidered tourism creative products in various regions needs to be designed and made in combination with local characteristics,and then become the business card of the region,and serve the purpose of publicizing tourism,scenic spots and local customs.

关 键 词：机绣 文创 特色 

分 类 号：J523.5[艺术—艺术设计]