高校图书馆阅读推广微信平台建设研究——基于用户心流体验  

Wechat platform construction of university libraryreading promotion based on user flow experience

作　　者：曹琦佳 CAO Qijia(Library of Jilin University,Changchun 130012.China)

机构地区：[1]吉林大学图书馆,吉林长春130012

出　　处：《周口师范学院学报》2020年第6期152-156,共5页Journal of Zhoukou Normal University

基　　金：吉林省文化厅科研课题“基于用户心流体验的高校图书馆阅读推广微信公众平台建设的应用研究”(WK2018C138)。

摘　　要：在全民阅读和数字阅读的大背景下.利用微信公众平台开展线上阅读推广已成为高校图书馆创新服务的关键所在。基于图书馆微信阅读推广现状,通过深入访谈、问卷调查分析用户沉浸阅读行为,总结影响高校图书馆微信公众平台用户心流体验要素,构建了高校图书馆阅读推广微信公众平台心流体验PAT模式,提出了有助于用户产生心流体验的微信公众平台设计策略。In the background of national reading and digital reading,with the increasing number of wechat users year by year,university libraries have begun to use wechat public platform to provide reading services for college students.In the face of the problem that the reading mentality of college students is relatively impetuous and the reading consciousness is relatively weak,improving the reading consciousness and reading level of college students has become an important task of reading promotion in university library.Based on the current situation of wechat reading promotion in the library,this paper analyzes and designs 11 user needs about user's reading behavior,reading motivation and mobile reading design elements that affect user's flow experience according to the results of questionnaire survey,constructs the flow theory model of wechat public platform for reading promotion in university library,and puts forward the mobile reading application design strategy that helps users generate flow experience.

关 键 词：高校图书馆 心流体验 微信公众平台 阅读推广 

分 类 号：G252[文化科学—图书馆学]