河北省城乡居民体育消费特征及发展研究  

Research on the Characteristics and Development of Sports Consumption of Urban and Rural Residents in Hebei Province

作　　者：孙建立[1] 吴瑞红[1] 杨庚顺[1] 曹文玲 张颖[1] 朱峰[1] SUN Jianli;WU Ruihong;YANG Gengshun;CAO Wenling;ZHANG Ying;ZHU Feng(Department of Physical Education,Hengshui University,Hengshui,Hebei Province,053000 China)

机构地区：[1]衡水学院体育系,河北衡水053000

出　　处：《当代体育科技》2020年第31期202-204,共3页Contemporary Sports Technology

基　　金：河北省体育局2020年度体育科技研究项目(项目名称:河北省城乡居民体育消费特征及发展研究,项目编号:20202005)。

摘　　要：目前多数地区的体育消费潜力开发的主体是当地政府或者体育管理相关部门,体育消费的市场和社会成员的参与度还不够,因此开展关于河北省城乡居民体育消费特征的研究,能够更好地了解城乡居民体育消费的重点项目,能够保证体育消费市场的拓展发挥其最大效用,并且还增大居民体育消费的投入范围,有利于体育事业的可持续发展。At present,the main body of sports consumption potential development in most regions is the local government or sports management related departments.The sports consumption market and the participation of members of society are not enough.Therefore,research on the characteristics of sports consumption of urban and rural residents in Hebei Province is benefit to know the key projects of urban and rural residents'sports consumption,ensure the expansion of the sports consumption market to the most extent,and also increase the range of residents'spor ts consumption investment,which is conducive to the sustainable development of sports.

关 键 词：河北省 城乡居民 体育 消费特征 发展研究 

分 类 号：G812[文化科学—体育学]