Group Buying of Competing Retailers with Fairness Concerns  

作　　者：Na He Zhong-Zhong Jiang Minghe Sun Ying Sheng 

机构地区：[1]School of Business Administration&Institute of Behavioral and Service Operations Management,Northeastern University,Shenyang 110167,China [2]bKey Laboratory of Data Analytics and Optimization for Smart Industry(Northeastern University),Ministry of Education,Shenyang 110819,China [3]Department of Management Science and Statistics,College of Business,The University of Texas at San Antonio,San Antonio TX 78249,USA [4]College of Sciences,Northeastern University,Shenyang 110819,China

出　　处：《Journal of Systems Science and Systems Engineering》2020年第6期655-674,共20页系统科学与系统工程学报（英文版）

基　　金：the National Natural Science Foundation of China under Grant 71971052,Grant 71671033,the Fund for Innovative Research Groups of the National Natural Science Foundation of China under Grant 71621061;the Major International Joint Research Project of the National Natural Science Foundation of China under Grant 71520107004;the Fundamental Research Funds for the Central Universities under Grant N2006006;the Project of Promoting Talents in Liaoning Province under Grant XLYC1807252;the 111 Project under Grant B16009。

摘　　要：The fairness concern behavior is particularly common among members in supply chain framework.The downstream retailers often compare their profits with those of the other members in the supply chain,especially that of the supplier,and do not like the unfavorable distribution of the total profits.This work considers a supply chain consisting of a supplier and two competing retailers with fairness concerns.The supplier offers a wholesale contract with quantity discount,and the two competing retailers have the options of individual purchasing and group buying.Through a Stackelberg game model,the optimal decisions for the players are obtained for the group buying and the individual purchasing strategies.The results indicate that the supplier benefits more than the retailers from the group buying strategy.In particular,the group buying strategy gives the supplier a higher profit if the operational cost of group buying is below a threshold.Furthermore,the fairness concern behavior of the retailers does not always hurt the profit of the supplier.Specifically,the supplier will benefit from the fairness concern behavior of the retailers in individual purchasing when the retailers operates in a relatively poor environment.Finally,market competition between the two fairness concerned retailers does not always benefit the supplier.Fierce competition between the fairness concerned retailers reduces the supplier's profit if the group buying strategy is used when the retailers operates in a relatively poor environment.

关 键 词：Group buying individual purchasing stackelberg game fairness concerns supply chain 

分 类 号：F713.32[经济管理—产业经济]