赫哲族纹饰品牌化在城市传播中的层级考量  

Structural Consideration of Hezhe Ornamental Pattern Branding in Urban Dissemination

作　　者：翟颉[1] Zhai Jie

机构地区：[1]哈尔滨商业大学,黑龙江哈尔滨150028

出　　处：《家具与室内装饰》2020年第10期15-17,共3页Furniture & Interior Design

基　　金：黑龙江省哲学社会科学研究规划项目(18YSE604)。

摘　　要：赫哲族是极具特色的少数民族,其纹饰在长期的历史发展过程中形成了独有的造型和组织结构。从品牌的内涵看,赫哲族纹饰作为品牌化设计的基本视觉元素是极具代表性的,本文通过对城市属性的研究,城市品牌传播主要内容的逐层分析,以及城市品牌传播主体和目标对象的确立,认为公共品牌的建立对弘扬民族文化、树立品牌形象、促进区域经济的发展起着重大的助推作用。The Hezhe ethnic group is a distinct minority of our country,whose ornamental patterns have formed a unique shape and organization in its long-term development process.Judging from the connotation of the brand,Hezhe ornamental patterns,as the basic visual elements of brand design,is extremely representative.Through the study of urban property,the structural analysis of the main contents of urban brand dissemination,and the establishment of its subject and target objects,the paper believes that the establishment of the public brand plays a significant role in carrying forward ethnic culture,establishing brand image,and promoting the development of the regional economy.

关 键 词：赫哲族纹饰 品牌 城市传播 层级 

分 类 号：TU238.2[建筑科学—建筑设计及理论]