隐私关注困扰下移动地图APP用户持续使用意愿研究  

Research on User Continuance Intention of Mobile Map Applications From the Perspective of Privacy Concern

作　　者：甘春梅 黄惠邻 徐维晞 GAN Chun-mei;HUANG Hui-lin;XU Wei-xi(School of In formation Management,Sun Yat-Sen University,Guangzhou Guangdong 510006,China)

机构地区：[1]中山大学信息管理学院,广东广州510006

出　　处：《信息与管理研究》2020年第6期48-57,共10页Journal of Information and Management

基　　金：教育部人文社会科学研究青年基金项目(19YJC870006);国家自然科学基金青年项目(71403301)。

摘　　要：文章选取移动地图APP为功利型APP研究代表对象,基于信任和隐私关注视角,构建理论模型,探究感知有用性、感知产品信任、感知平台信任及隐私关注与用户持续使用意愿之间的关系。利用在线问卷搜集得到439份有效样本,并采用PLS SEM进行数据分析。结果显示,感知有用性、感知产品信任、感知平台信任与隐私关注均显著影响用户对移动地图APP的持续使用意愿;此外,隐私关注在用户感知产品信任与其持续使用意愿之间存在显著的正向调节作用。From the perspectives of trust and privacy concern,this study,selecting mobile map applications as the typical utilitarian apps,develops a theoretical model and attempts to explore the relationships among perceived usefulness,perceived product trust,perceived platform trust,perceived privacy concern and user continuance intention to use mobile map applications.By collecting 439 valid data via online questionnaire,PLS SEM is used to analyse the model of faltors affecting users'willingness to continue using.The results show that perceived usefulness,perceived product trust,perceived platform trust and privacy concern significantly affect user continuance intention,and besides,privacy concern plays a positive mediating role in the effect of perceived product trust on user continuance intention。

关 键 词：移动地图APP 持续使用意愿 信任 隐私关注 感知有用性 

分 类 号：C939[经济管理—管理学]