皖江城市带5A级旅游景区新浪微博影响力研究  

Research on the Sina Microblog's Impact of the 5A Scenic Spots in Wan-Jiang Urban Belt

作　　者：查晓莉 Zha Xiao-li(Chizhou University,Chizhou Anhui 247000,China)

机构地区：[1]池州学院,安徽池州247000

出　　处：《铜陵学院学报》2020年第5期60-62,118,共4页Journal of Tongling University

基　　金：池州学院人文社会科学研究项目“九华山新浪官方微博影响力研究”(CZ2018RW01);池州学院质量工程项目“旅游管理”(2017XZYRZ01)。

摘　　要：鉴于微博与文献的相似性,引入文献计量指标h指数、g指数ρ指数来评价微博影响力。立足已有微博影响力评价指标体系,以皖江城市带5A级旅游景区为实证对象,通过整体对比、相关性分析,研究h指数、g指数ρ指数在评价旅游景区微博影响力时各指数的适用性和合理性。结果表明:3个指数在评价黴博影响力时有一致性;敏感度方面p指数在微博影响力评价时易受篇均微博数影响,在表征微博质量时表现突出。In view of the similarity between microblog and literature,we use h-index,g-index and p-index to evaluate the influence of microblog.At the same time,we take the 5A tourist scenic spots of Wan-Jiang Urban Belt as the empirical objection,and then we analyze the rationality and characteristics of h-index,g-index and p-index in the evaluation of tourist scenic spots microblog influence through the overall comparison and correlation analysis based on the nine constructed indicators.The results show that the three indexes are consistent in evaluating the influence of microblo.G-index may be the best in terms of differentiation.In the aspect of sensitivity,p-index is easily affected by the number of micro-blogs per article in the evaluation of microblog influence,and it has a prominent performance in the characterization of microblog quality.

关 键 词：旅游微博 影响力 H指数 G指数 p指数 

分 类 号：F127[经济管理—世界经济]