产业升级背景下高职电子商务专业群建设探究——以浙江经贸职业技术学院电子商务“双高”专业群建设为例  

Research on the construction of e-commerce major group in higher vocational colleges under the background of industrial upgrade:taking the construction of“double high”e-commerce major group in Zhejiang Institute of Economics and Trade as an example

作　　者：商玮[1] 童红斌[1] Shang Wei;Tong Hongbin(School of Science and Technology,Zhejiang Institute of Economics and Trade,Hangzhou 310018,China)

机构地区：[1]浙江经贸职业技术学院信息技术系,浙江杭州310018

出　　处：《江苏科技信息》2020年第33期27-30,共4页Jiangsu Science and Technology Information

基　　金：浙江省高等教育“十三五”第一批教学改革研究项目,项目名称:产业升级背景下适应区域发展的专业群建设实证研究——以浙江经贸职业技术学院电商与信息技术服务专业群建设为例,项目编号:JG20180663。

摘　　要：区域产业升级和经济结构调整的不断加速使得各行各业对复合型技术技能人才的需求更加迫切,而专业群的建设是解决复合型技术技能人才瓶颈的有效途径。文章通过实证研究,从逻辑基础、逻辑起点和逻辑纽带3个要素出发,阐述了电子商务专业群建设的组群逻辑,并从专业群人才培养模式、课程体系、“三教改革”、教学平台、运行管理机制5个方面详细介绍了电子商务专业群的内涵设计。The continuous acceleration of regional industrial upgrading and economic restructuring makes the demand for compound technical talents more urgent,and the construction of major group is the effective way to solve the bottleneck of the compound technical talents.Based on the empirical study,this paper expounds the group logic of the construction of e-commerce major group from the following three factors:logic base,logic starting point and logic link.Furthermore,the connotation design of e-commerce major group is introduced in detail from the following five aspects:the training mode of major group,curriculum system,“three-education reform”,teaching platform and operation management mechanism.

关 键 词：产业升级 复合型技术技能人才 电子商务专业群 组群逻辑 

分 类 号：F713.36[经济管理—产业经济]