基于游客体验视角的庐山风景区信息服务优化研究  

A Research on the Optimization of Information Service in Lushan Mountain Scenic Area Based on Tourist Experience

作　　者：张瑾[1] 王婷[1] 徐苾雯 ZHANG Jin;WANG Ting;XU Bi-wen(Jiangxi University of Finance and Economics,Nanchang 330000,China;Jiangxi Wenyan Investment Management Co.,Ltd,Nanchang 330000,China)

机构地区：[1]江西财经大学,南昌330000 [2]江西文演投资管理有限公司,南昌330000

出　　处：《中国林业经济》2020年第6期62-64,102,共4页China Forestry Economics

基　　金：国家社科基金项目“革命老区乡村旅游脱贫效应评估及返贫阻断机制研究”(18CJY047)。

摘　　要：立足于游客视角,从旅游决策信息服务、旅游过程信息服务、体验反馈信息服务三个层面构建旅游景区信息服务框架,借助问卷调查对庐山风景区的旅游信息服务进行实证研究。结果表明,庐山风景区已初步构建了智慧化的景区信息服务平台,同时,也存在旅游决策信息服务滞后、景区信息服务水平不高、忽视游客体验质量的问题。对此,针对庐山的网络信息平台、景区解说系统、游客反馈机制提出了景区信息服务优化的对策建议。Based on the perspective of tourists,the paper constructed the tourism information service framework from three aspects:the information service in tourism decision-making,the information service in tourism process and the information service in experience and feedback.It made an empirical research on tourism information services in Lushan Scenic Area with the help of questionnaire survey.The results showed that Lushan Mountain Scenic Area has initially realized the construction of information services in smart scenic spots.At the same time,there were also problems,such as the lag of information service in tourism decision-making,the low level of scenic area information service,and the neglect of the quality of tourist experience.Finally,it proposed suggestions for optimizing information services in Lushan Mountain scenic spot for the network information platform,scenic spot commentary system,and tourist feedback mechanism.

关 键 词：游客体验 庐山 景区信息服务 智慧旅游 

分 类 号：F590[经济管理—旅游管理]