“邮发合一”:报纸的上海新“路”  

Integrating Post and Press Distribution:The Newspapers New Way in Shanghai

作　　者：詹佳如 Zhan Jiaru

机构地区：[1]华东政法大学传播学院 [2]复旦大学信息与传播研究中心

出　　处：《新闻与传播研究》2020年第11期94-110,128,共18页Journalism & Communication

基　　金：教育部人文社科重点研究基地重大项目“中介化实践——中国现代城市媒介史”(项目编号:17JJD860002)的阶段性研究成果。

摘　　要：1950年代,官方主导下,区别于以读者为中心的民国派报业,一种新型的,以便于邮政机构分发为特征的报纸流通方式,即“邮发合一”,在上海逐渐确立。邮政发行运作的诸种环节,如邮发网络的布置、组织机构运作的内在逻辑,邮政与报纸在“邮发”过程中各自分工、协作和竞争、冲突,以及订阅与零售以一种全新方式而展开,这使得围绕报纸发行的诸种关系——读者、报纸、邮局组织、国家权力等,持续性地以特定的方式连接和编织起来,从而提供着“全党办报”的物质设施和条件,以实现党报的功能和目标,也生成着报纸新的使用方式,新的形象、气质以及想象关联物。由此,“邮发合一”是参与生成、维系新兴的报纸文化的重要物质力量。In the 1950s,a new way of distributing newspapers called Integrating Post and Press Distribution,which was extremely different from the way newspapers were distributed in the Republic of China,was gradually established in Shanghai.This paper holds that the layout of the postal network and the internal operation logic of the postal system provided the material facilities and conditions for the distribution of official media,which would impact the way political power was placed,restricted and shaped.Integrating Post and Press Distribution also made those relationships as readers,newspapers,post organizations,ruling power,cities,etc.,continuously weave in a specific way.In this course,the new functions and objectives of newspapers are created,and new images,temperament and imaginary connections of newspapers are generated.Integrating Post and Press Distribution was one of the most important ways to create and maintain a new newspaper culture after the foundation of the People Republic of China.

关 键 词：“邮发合一” 发行 技术 党报 邮政 

分 类 号：G219.29[文化科学—新闻学]