浅析迷笛音乐节品牌传播现状、问题与对策分析  

Analysis on Brand Communication Status Quo of MIDI Music Festival and Countermeasures

作　　者：李璨 Li Can(The Publicity Department of Changzhi University,Changzhi Shanxi046011)

机构地区：[1]长治学院宣传部,山西长治046011

出　　处：《长治学院学报》2020年第6期65-68,共4页Journal of Changzhi University

摘　　要：迷笛音乐节作为国内户外音乐节响当当的品牌,备受乐迷们的追捧,并形成了上海迷笛、深圳迷笛等附属品牌,获得了很高的经济价值,然而迷笛音乐节在运营过程中也存在让乐迷诟病的问题。文章通过分析迷笛音乐节成功的因素以及同质化现象严重、环境破坏等问题,从提升管理、创新发展等方面提出了对策,对迷笛音乐节未来更好发展提供了借鉴和参考作用。As a well-known brand of domestic outdoor music festival,MIDI music festival is greatly pursued by music fans,and has formed affiliated brands such as Shanghai MIDI and Shenzhen MIDI,which have obtained high economic value.In addition,the MIDI music festival also has the problem of being criticized by music fans in the operation process.This paper mainly analyzes the factors of the success of the MIDI music festival and the existing problems,and puts forward the countermeasures to provide reference for the better development of the MIDI music festival.

关 键 词：迷笛音乐节 品牌传播 对策分析 

分 类 号：G241.3[文化科学]