基于实证分析的旅游扶贫机制及效果评价研究--以重庆市B村为例  

On Mechanism and Effect Evaluation of Tourism Poverty Alleviation——Taking B Village in Chongqing as an Example

作　　者：麻红晓[1] MA Hong-xiao(School of Economics and Management,Chongqing Industry Polytechnic College,Chongqing 401120,China)

机构地区：[1]重庆工业职业技术学院经济与管理学院,重庆401120

出　　处：《西南师范大学学报（自然科学版）》2020年第12期120-127,共8页Journal of Southwest China Normal University(Natural Science Edition)

基　　金：2017年第五批重庆市高等学校优秀人才支持计划项目(46).

摘　　要：现阶段,旅游扶贫已成为我国重要的一种扶贫方式.旅游业是一个绿色产业,同时也属于朝阳产业,既可以在脱贫攻坚中保护农村生态环境又可以在旅游开发中调动贫困人口脱贫的积极性,实现脱贫增收.在国家乡村振兴战略背景下,从理论上探讨了旅游扶贫机制的基本框架,并以重庆市B村为例,从B村当前现状出发,分析旅游扶贫机制,从微观层面探讨旅游扶贫的精准度.基于案例村农户问卷的调查数据分析贫困人口参与旅游扶贫情况以及获益情况并探讨旅游扶贫的实际效果,同时对政府扶贫干部、村干部进行深入访谈探究扶贫管理措施的有效程度及扶贫项目的针对性.最后从国家层面提出了完善和健全旅游扶贫机制的3项举措:一是通过建立合理的利益分配机制,促进分配公平,提高村民对旅游脱贫致富的满意度;二是通过建立合理的参与动力机制,调动村民参与发展旅游业的积极性;三是通过建立合理的评价监督机制,促进当地旅游业健康可持续发展.At present,tourism poverty alleviation has become an important poverty alleviation method in China.Tourism is a green industry,and it also belongs to the sunrise industry.It can not only protect the rural ecological environment from poverty alleviation,but also mobilize the poverty-stricken people to lift poverty and increase income for the poor.In the context of the national rural revitalization strategy,the basic framework of tourism poverty alleviation mechanism in theory has firstly been discussed in this paper,and then B village in Chongqing been taken as a case to analyze the tourism poverty alleviation mechanism from the current situation of B village,and to discuss the precision of tourism poverty alleviation from the micro level degree.Based on the survey data of the case village farmers questionnaire,the poverty-stricken people s participation in poverty alleviation and benefit has been analyzed,and the practical effects of poverty alleviation been explored.At the same time,the government s poverty alleviation cadres and village cadres conduct in-depth interviews to explore the effectiveness of poverty alleviation management measures and the poverty alleviation projects.In the end,the paper puts forward three measures to improve and improve the poverty alleviation mechanism of tourism from the national level.First,through the establishment of a reasonable benefit distribution mechanism to promote fair distribution and improve villagers satisfaction with tourism poverty alleviation and prosperity;second,through the establishment of a reasonable participation mechanism to mobilize the enthusiasm of villagers to participate in the development of tourism;third,through the establishment of a reasonable evaluation and supervision mechanism to promote the healthy and sustainable development of local tourism.

关 键 词：旅游扶贫 机制 效果评价 扶贫效应 

分 类 号：F590[经济管理—旅游管理]