大学生微信行为特征与关注偏好浅析  

On Behavioral Characteristics and Concern Preference of College Students Using Wechat

作　　者：常福英[1] CHANG Fu-ying(Business School,Shanxi Datong University,Datong Shanxi,037009)

机构地区：[1]山西大同大学商学院,山西大同037009

出　　处：《山西大同大学学报（社会科学版）》2020年第6期114-117,共4页Journal of Shanxi Datong University(Social Science Edition)

基　　金：山西大同大学2017思想政治专项“大学生微信行为特征与关注偏好研究”(2017S7)。

摘　　要：大学是培育高质量人才的摇篮,也是我国开展思想政治教育工作的重要前沿阵地。在思想政治工作与新媒体技术相融合的背景下,微信作为一种较新的思想政治教育载体,呈现出其特有的优势与活力。以大学生群体为研究对象,采用问卷调查和深度访谈相结合的方法,从大学生使用微信获取信息的时间阶段、消息内容和使用行为三方面对大学生群体使用微信的特质与偏好展开研究,分析微信对当代大学生身心健康以及学习生活等方面可能产生的影响,进而科学引导大学生正确地使用微信。Universities are the cradle of high-quality talents and the important front of ideological and political education in China.Under the background of the integration of ideological and political work and new media technology,Wechat,as a relatively new carrier of ideological and political education,presents its unique advantages and vitality.Taking the group of college students as the research object,using the methods of questionnaire survey and in-depth interview,it is studied in this paper the characteristics and preferences of students’using WeChat from three aspects:the time stage to obtain information,the content and the behavior.It is analyzed in this paper the possible influence of WeChat on the physical and mental health and study life of contemporary college students,and then scientifically guides college students to use WeChat correctly.

关 键 词：大学生 微信 行为特征 偏好 

分 类 号：C912.6[经济管理]