生态认知对农户退耕还林参与意愿和行为的影响——基于云南省两贫困县的调研数据  

Impact of Ecological Cognition on Farmers’Willingness and Behavior of Participating Sloping Land Conversion Program:Based on Survey Data from Two Poverty-Stricken Counties in Yunnan Province

作　　者：靳乐山[1,2] 徐珂 庞洁 JIN Le-shan;XU Ke;PANG Jie(School of Humanities and Development Studies,China Agricultural University,Beijing 100193,China;China Eco-compensation Policy Research Center,China Agricultural University,Beijing 100193,China)

机构地区：[1]中国农业大学人文与发展学院,北京100193 [2]中国农业大学中国生态补偿政策研究中心,北京100193

出　　处：《农林经济管理学报》2020年第6期716-725,共10页Journal of Agro-Forestry Economics and Management

基　　金：国家社会科学基金项目(19BJY044)。

摘　　要：农户是生态补偿政策落实的最后一环和生态环境保护的最终实施者,研究农户的主观生态认知对生态保护参与意愿及行为的影响、对提升生态补偿效果具有重要意义。以云南省屏边县和西畴县289份退耕还林政策户的调研数据为例,基于扩展的计划行为理论(TPB)和结构方程模型,从表征农户生态认知的行为态度、主观规范、感知行为控制和生态补偿机制评价4个维度分析农户的退耕还林意愿与行为。结果表明:4个维度之间相互正向驱动,并正向影响退耕还林意愿,其标准化路径系数分别为0.232、0.341、0.389和0.184;退耕还林意愿正向影响退耕还林行为,其标准化路径系数为0.325。农户的生态认知对政策的实施效果具有一定的直接和间接作用,建议从农户的主观心理和生态补偿机制改善两方面继续提升农户的生态环境保护行为。Farmers are the last link in implementing eco-compensation policies and ecological environ⁃mental protection.Studying the impact of farmers’subjective ecological cognition on their willingness and be⁃havior to participate in ecological protection is of great significance for improving the effect of eco-compensa⁃tion.This paper takes the survey data of 289 farmers in Pingbian County and Xichou County of Yunnan prov⁃ince who have participated in the policy of Sloping Land Conversion Program as an example.Based on the ex⁃tended Theory of Planned Behavior(TPB)and Structural Equation Model,it analyzes farmers’willingness and behavior of participating in Sloping Land Conversion Program from four dimensions:behavioral attitude,subjective norm,perceived behavior control and evaluation of eco-compensation mechanism.The results show that the four dimensions positively drive each other and positively affect the willingness to participate in Slop⁃ing Land Conversion Program.The standardized path coefficients are 0.232,0.341,0.389 and 0.184,respective⁃ly.The willingness to participate in Sloping Land Conversion Program positively affected the behavior of partici⁃pating in Sloping Land Conversion Program,and the standardized path coefficient was 0.325.It can be seen that farmers’ecological cognition has direct and indirect effect on the implementation of the policy.This paper suggests that farmers’ecological environment protection behavior should be improved from the two aspects of subjective psychology and improvement of eco-compensation mechanism.

关 键 词：生态认知 退耕还林 参与意愿 参与行为 TPB 

分 类 号：F326.2[经济管理—产业经济]