科技政务微信公众号开展科技传播的创新策略研究  

Research on Innovative Strategies for Science and Technology Communication Carried out by Science and Technology Government WeChat Offificial Account

作　　者：孙天垚 周一杨 袁汝兵[1] 廖涛[1] Sun Tianyao;Zhou Yiyang;Yuan Rubing;Liao Tao(Beijing Institute of Science and Technology Information,Beijing,100044;Beijing Scientific and Technological Strategy Decision-making Consultant Center,Beijing,100044;Beijing Science and Technology Communication Center,Beijing,100035)

机构地区：[1]北京市科学技术情报研究所,北京100044 [2]文化创意产业标准化研究北京市重点实验室,北京100044 [3]北京市科技传播中心,北京100035

出　　处：《科技智囊》2020年第12期69-77,共9页Think Tank of Science & Technology

基　　金：北京市科学技术研究院改革与发展经费培育类项目“高质量发展下产业政策与科技政策协同机制研究”(项目编号PY2020ZK20)“北京市科技政策宣讲的传播策略创新研究”研究成果。

摘　　要：文章利用文献资料法、理论分析法和案例分析法,分析科技政务微信公众号传播现状、传播科技政务存在的问题及对策,提出科技政务微信公众号传播科技政务的创新策略,以期通过研究提升科技政务微信公众号的传播效果,促进我国科技事业的创新发展。This paper uses the documentary data method,theoretical analysis and case analysis method to analyze the current situation of the communication of science and technology government affairs WeChat official account,the problems and countermeasures for the communication of science and technology government affairs,and propose innovative strategies for the communication of science and technology government affairs WeChat official account,in order to enhance the communication effect of science and technology government affairs WeChat official account through the research in this paper and promote the innovative development of science and technology in China.

关 键 词：科技政务微信公众号 科技传播 创新策略 

分 类 号：G206.2[文化科学—传播学] G206.3