中国电影档期意识与创造拓展的思考  

The Awareness of Film Release Dates and the Innovation of Chinese Movies

作　　者：周星[1] 黄翔宇 ZHOU Xing;HUANG Xiangyu(School of Arts and Communication,Beijing Normal University,Beijing 100875)

机构地区：[1]北京师范大学艺术与传媒学院,北京100875

出　　处：《文化艺术研究》2020年第4期135-140,共6页Studies in Culture and Art

基　　金：国家社科基金艺术学重大项目“中国电影学派理论体系构建研究”(项目编号:18ZD14);国家社科基金“十三五”规划教育学重点课题“中小学艺术改革研究”(项目编号:ALA190017)的阶段性成果。

摘　　要：电影档期的价值不仅在于把握市场规律及获取观众的通约意识,而且也是得到市场回报的重要基础。从档期的盛衰可以看出中国电影不断演进变化的过程。2019年春节档、暑期档和国庆档的巨大收获,证明中国电影的市场档期意识得到了极大加强并且取得了出色成绩。但中国电影档期的成熟度还不足,对创造新的档期,及充分利用档期来丰富中国电影的市场还需更多的努力。The value of film release dates lies not only in understanding the laws of the market and gaining commensurability from the audience but also earning profits.The ups and downs of film release seasons show the evolution of the Chinese film market.The huge success of the Chinese box office during the Spring Festival,the summer break,and the National Day holiday in 2019 proves that the Chinese film industry began to pay close attention to film release dates and made a remarkable achievement.Yet the Chinese film release seasons are not mature enough.More efforts are required to create and take full advantage of film release seasons to enrich the Chinese movie market.

关 键 词：中国电影 档期 市场意识 2019年三大电影档期 

分 类 号：J90-05[艺术—电影电视艺术]