基于江南地域文化特色的蓝印花布主题化文创产品设计探索与实践  

Exploration and Practice of Blue Calico Thematized Cultural and Creative Products Based on Regional Cultural Characteristics of South of Yangtze River

作　　者：翁欣烁 刘鹤[1] Weng Xinshuo;Liu He(College of Design,Jiaxing University,Jiaxing Zhejiang 314001)

机构地区：[1]嘉兴学院设计学院,浙江嘉兴314001

出　　处：《山东纺织经济》2020年第10期8-12,共5页Shandong Textile Economy

基　　金：2020年度国家级大学生创新创业训练计划项目(项目编号:202010354050)。

摘　　要：基于江南地域的文化特色,进行蓝印花布主题文创的设计探索并实践,通过前期调研,发现蓝印花布的不足之处,针对这些不足之处提出相应的改进方法,在传统的蓝印花布基础上,融合现代元素,并结合江南地域文化特色中的丰子恺文化、二十四节气、农耕文化、运河文化,进行产品创新。得到了多元素融合的蓝印花布产品,为此次设计探索以及实践为蓝印花布的创新提供参考。Based on the cultural characteristics of the south of the Yangtze River,the design of theme culture of blue calico and creation were explored and practiced.Through the preliminary investigation,we found the shortcomings of blue calico,and put forward the corresponding improvement methods.On the basis of the traditional blue calico,we integrated modern elements,and combined to carry out product innovation with Feng Zikai culture,24 solar terms,farming culture and canal culture in the regional cultural characteristics of the south of the Yangtze River.Finally,the blue calico products with multi-element fusion were obtained.This design exploration and practice would provide reference for the innovation of blue calico.

关 键 词：蓝印花布 江南 文化特色 文创 

分 类 号：J523.2[艺术—艺术设计]