图书馆文学IP的开发促进阅读推广的创新策略  

作　　者：纪文秀 

机构地区：[1]上海图书馆<上海科学技术情报研究所>,上海200031

出　　处：《科技视界》2020年第36期6-8,共3页Science & Technology Vision

摘　　要：移动终端时代,碎片化阅读成为一种趋势,读者的个性化、专业化阅读需求越来越高。面对海量的图书资源和日新月异的资源更迭,如何让图书馆适应变化、吸引读者?图书馆馆员可以利用好全媒体,结合馆员自身专业,挖掘馆内优秀文学IP内容,通过对内容的解构与建构,实现文化价值与文化传承,在做好阅读推广的同时,引流读者回归图书馆阅读场景和资源。In the mobile terminal era,fragmented reading has become a trend,and readers′personalized and professional reading demands are getting higher and higher.Facing the massive book resources and the ever-changing resources,how to make the library adapt to the changes and attract readers?Librarians can make good use of all-media and combine their own specialties to excavate the excellent literature IP content in the library,realize cultural value and cultural inheritance by deconstructing and constructing the content,and guide readers back to the reading scenes and resources in the library while doing a good job in reading promotion.

关 键 词：文学IP文化 阅读推广 全媒体 

分 类 号：I206.7[文学—中国文学]