中外广播电视媒体数字资产管理模式研究  

Research on Digital Asset Management Model of Western Radio and TV Media

作　　者：孙学敏[1] 张宇 王晨阳 Sun Xuemin;Zhang Yu;Wang Chenyang

机构地区：[1]郑州大学商学院,河南郑州450001 [2]伦敦政治经济学院媒体与传播系,英国伦敦WC2A 2AE [3]中国科学技术大学科技传播与科技政策系,安徽合肥230026

出　　处：《河南社会科学》2020年第12期115-120,共6页Henan Social Sciences

摘　　要：在全球数字技术浪潮推动下,广播电视媒体拥有的数字资产激增,传统媒体资产管理模式难以为继,数字资产管理系统应运而生。受众需求和技术发展是广播电视媒体数字资产管理系统发展的两大驱动力。数字资产管理系统重塑了广播电视媒体的内容生产与传输流程,能够满足用户跨媒体消费个性化定制内容的需求。数字资产管理系统已在瑞典电视台、英国广播公司、亚洲卫星公司和中国中央广播电视总台得到应用。数字资产管理系统重塑了广电媒体内容生产与传输流程,能够满足用户跨媒体消费个性化定制内容的需求,但也面临一定的技术风险和项目管理风险。Under the global wave of digital technology,the digital assets owned by broadcast and television media have increased sharply,and the traditional media asset management model cannot be sustained,and digital asset management systems have emerged.Audience needs and technological development are the two major driving forces for the development of radio and television media digital asset management systems.The digital asset management system has been applied in STV,BBC,Asia-Sat and CMG.The digital asset management system reshapes the broadcast and television media content production and transmission process,and can meet the needs of users for cross-media consumption of personalized customized content,but it also faces certain technical risks and project management risks.

关 键 词：数字资产管理 人工智能技术 受众分析 广播电视媒体 

分 类 号：G20[文化科学—传播学]