北京冬奥语境下大众冰雪运动参与动机、运动投入、参与满意度与持续参与意图的关系  

The Relationship between Participation Motivation,Sports Commitment,Participation Satisfaction and Continuous Participating Intention of Winter Sports in the Context of Beijing Winter Olympics

作　　者：李京律 马江涛 李树旺[1,2] 李震宁 LI Jinglv;MA Jiangtao;LI Shuwang;LI Zhenning(School of PE,Renmin University of China,Beijing,100872;Humanistic Olympic Studies Center,Remin University of China,Beijing 100872;University of International Business and Economics,Beijing 100029)

机构地区：[1]中国人民大学体育部,北京100872 [2]中国人民大学人文奥运研究中心,北京100872 [3]对外经济贸易大学外语学院,北京100029

出　　处：《成都体育学院学报》2020年第6期74-79,共6页Journal of Chengdu Sport University

基　　金：国家哲学社会科学基金“2022北京冬奥会冰雪运动普及和发展对策研究”(17ZDA328)。

摘　　要：文章在冰雪运动参与动机、运动投入、参与满意度与持续参与意图等理论研究基础上,构建参与动机与持续参与意图的影响机制模型。利用北京地区8个室内外滑冰场和7个滑雪场的调查数据,采用结构方程模型进行假设检验。研究结果显示:参与动机的四个维度中知识性动机和胜任-熟练性动机都与运动投入正相关,社交性动机与运动投入负相关,其中胜任-熟练性动机对运动投入产生的影响更强;参与动机的四个维度中只有刺激-逃避性动机对运动投入有显著正向影响;运动投入对参与满意度有显著正向影响;参与满意度对持续参与意图有显著正向影响。Based on the theoretical research on participation motivation,sports commitment,participation satisfaction and continuous participating intention of winter sports,this paper constructed the influence mechanism model of participation motivation and participating intention.By applying the Structural Equation Modeling(SEM),this paper ran a hypothesis test on the survey data of eight indoor and outdoor skating rinks and seven ski resorts in Beijing.The results showed that:in the four dimensions of participation motivation,intellectual motivation and competence-mastery motivation has positive correlation with sports commitment while negative correlation exists between the social motivation and sports commitment.Among all these,the competence-mastery has a stronger influence on sports commitment than others.This analysis also indicates that only the stimulus-avoidance motivation,among the four dimensions,has a significant positive impact on sports commitment,while sports commitment has a significant positive impact on participation satisfaction which in turn has a significant positive impact on the continuous participating intention.

关 键 词：冰雪运动 休闲动机 参与动机 运动投入 参与满意度 持续参与意图 

分 类 号：G80-051[文化科学—运动人体科学]